For a while now, AI chat has been pretty much the same experience everywhere. You type something, you get text back. MCP Apps breaks that pattern. It's an extension to the MCP protocol that lets servers push real, interactive UI straight into the conversation. Think dashboards, forms, 3D scenes, document editors, all rendered right there in the chat, on any host that supports it. In this session, we'll dig into how it actually works, what you can build with it, and where this whole space is heading. Whether you're looking to extend your own tools into AI platforms, ship a SaaS integration, or you're just curious about what comes after the chatbot text box, you'll walk away with the context and the practical starting points to get building.